FPSB China, FPSB’s China Affiliate, will launch an extensive social media campaign to raise awareness of the value of financial planning and of working with a CFP professional. The cornerstone of the campaign will be the release of China’s consumer research findings on the value of financial planning. In addition, these findings will be shared online, in CPD sessions and other events.
In addition, FPSB China completed the 4th Private Banking Elite Competition that included more than 18,000 participants. Consumer research findings will be featured in post-competition events and with firms.
In celebration of World Financial Planning Day, FPSB China will also host online and offline activities that will span across the month of October.